As part of my plan to get my online store up and running, I decided to tackle the financial side of things as my first scary step. Plenty of people tell me that I’m good at finances, but the truth is I’m just good at basic maths. Merchant accounts, gateway providers and financial policies are outside my realm of expertise.
I started my research by going to my bank’s website and having a look around. There were a few things I understood, but not a lot. I submitted a request for a call back, then moved on with my life and began looking into other options.
A few days later, my bank called me back. If you use a German bank, please stop reading now because you probably won’t believe another word of this blog post. Believe it or not: getting a call back two days later outside the requested hours is actually considered good customer service for an Australian bank.
We chatted a bit about my business model and what I want to do. My plan is fairly straight forward: design a product (done), write a website to sell it (in progress), set up an automated back end so that anyone using my online store doesn’t have to wait for me to do my bit (the current research), fix any mistakes I inadvertently make (pending launch). All I wanted to know was what I need to do to get an account to build the transactions into.
The man from the bank was delightful as he explained the process. What he was explaining? Not so great. I would need to go to my branch, submit an application form, show them the business ready to launch, and then wait six to eight weeks. If there were any problems with my application, this process could be delayed by six to eight months. A merchant risk assessment department will be involved, and I must show them that my business is a great opportunity for them.
To clarify, all I want is to have an account that my customers can put money into. I might be in crazy land here, but I am fairly sure this is not a revolutionary idea that will rock humanity to its core. I hear stories, possibly only rumours, that this is something other people have done before.
Despite my shock at the timelines, the conversation got worse. If I want to trade in multiple currencies, it would be $40 per month per currency in account keeping fees. I need to keep the equivalent of $5,000 as the minimum balance in each account. To clarify, if I want to accept AUD, USD, Euro and GBP, I would need to have $20,000 sitting there in my bank account, doing nothing. That is nearly the cost of my living expenses for a year. For those of you who are routinely operating in those currencies, that is 21,024USD, 16,088EUR and 13054GBP.
Then there were the requirements. Not only do I need to have a fully prepared business sitting there cooling its heels for two months, but there are standard requirements that this business must fulfill. The one that boggled my mind was the requirement for a landline phone. In order to have a bank account to trade with my online only business, I need a landline. Not a mobile, not a Skype account, but a phone that plugs into a wall. I protested this quite loudly, and he said that we might be able to explain that it is a home based business. There was a bit of disdain in his voice. I used up a year of professionalism by not saying: “Nah, I really operate this business from Bavaria while I relax at Oktoberfest.” This was really difficult for me, and I expect applause and a medal.
At the end of our conversation I decided that I will go with PayPal. He warned me that I might turn off some of my customer base because some customers don’t think it is very professional. In my world, it just isn’t professional to create obstacles for my customers the way the bank has for me. If losing one or two customers over PayPal will keep $20,000 in my existing account and means I can launch months earlier, I think I can live with that.